Starting from the idea of making a small shop with modern minimalist nuanced that sells variety of high quality food at affordable prices, creates the name of “D’qualee” which is sound like Italian, where the food served in this shop are specializes in the form of Italian food, namely pasta and the like. Although not rule out other foods are also offered here. “Qualee” which reads “cauldron”, can be interpreted simply as a place to cook a variety of foods; as in Italian “quale” which means the call for “What’s that?”, implies a mysterious signifcance that invite people to taste what delicacies in this shop is like and wondered the secret behind the success and delicacy of this shop. D’qualee want to be accepted as a brand that seemed luxurious, yet affordable. This tavern (a can also be referred to as a mini cafe) showing the identity of modern, eye-catching of a little display of oriental ornament, combined with red color that makes this brand so different and superior. The tagline “qualee-ty food with affordable price” is an overall reflection of this brand that displayed in a sentence.
Client Since (Year): 2014
Scope of Projects: Branding (Brand Identity Development), Stationery Production, Packaging Design, Brochure (design & production), Roll-up Banner (design & production), Cutter Sticker for Interior (design & production)