A small salon and bridal house started at the location of the home owner. This project also includes the selection of the name “Griya Beautiful ‘, instead of’ salon ‘for services offered here are not only limited to regular treatments available in the salon in general, but includes also other beauty treatments with traditional approaches and also comforts like our own house (“Griya” has the meaning of ‘home’). Currently Griya Cantik Dyla already opened branches in other locations and become a brand that is increasingly exist. The logo symbolizes the letter D which is the initial of “Dyla”. Arch letter D also represents a form of leaves that have elements of nature / natural (because the treatment provided in this place mostly use traditional medicines). Ornaments measure also strengthens the traditional sense but in appearance, the scratches were made also displays a minimalist and modern impression. Inspired by the shape of the bridal headband which is rotated 90 degrees, a carving at the top of the headband deliberately made with classic look without bring out certain custom (such as Java ornament / Sunda / Minang / other regions).”Griya Cantik” is a term given to Dyla as a beauty center specially for women, either for the women who want to have beautiful look and perfect in their special day, even for the women who in their daily activity wants to always take care of themselves in natural way and natural traditional herb. Dyla realize that every woman is essentially beautiful, it is only a matter on how to developed it to become “one step more beautiful”, in accordance with the chosen tagline.
Client Since (Year): 2010
Scope of Projects: Branding (Brand Identity Development)