This project constitute of a creation corporation identity for a company that is engage in property and management asset. Constitute of the creatings of logo, name card, letter head, envelopes along with manual guidelines summarized in an album called GSM which is an abbreviation of the Graphic Standards Manual. There are three main elements that make up the logo Synthesis namely: arrows, gold color (Pantone 132C) and dongker blue (Pantone 2755C), and logotype. The letter S as the initials of “Synthesis” was formed as a joint circular arrows from above and below. A result and is due to the confluence of two things together, as the company’s commitment to treat each asset so as to produce maximum results. Gold color (Pantone 132C) symbolizes wealth, extravagance, wealth and prosperity. In finance, the gold color is a symbol of the element gold is a precious metal that is valuable, the standards of monitary value throughout human history. The color of navy blue (Pantone 2755C) conveys a richness and a touch of superiority. SYNTHESIS logotype written customized with Jorvik Informal font type. It strongly emphasizes credibility of the company. The service area of “asset management” presented in Warnock Pro (Caption) in lower case.
Client Since (Year): 2008
Scope of Projects: Branding (Corporate Identity Development), Office Signage (production)